Choosing a Coaching Niche (Or Not) with Laura Simms

Laura Simms, Choosing a Coaching Niche

Are you Trying to Choose a Coaching Niche?

Coaches love the work that they do to support their clients—often, the struggle is around how to choose a coaching niche so that you can have messaging that will reach your ideal clients. Some people say you don’t have to have a niche, while others insist that a niche is critical to your success.

In this podcast episode with Laura Simms, you’ll hear the advantages of having a niche and how choosing a niche won’t mean that you are cut off from being able to serve a wide variety of clients or even coach on topics that are adjacent to but not directly related to your niche.

Laura Simms is an expert in meaningful work who challenges conventional wisdom by asking people to ditch their passions and start with purpose.

She’s the creator of Your Career Homecoming, a celebrated career change program that helps people discover the meaningful work that’s right for them. Her work has been featured by The US News & World Report, Business Insider, and Psychology Today.

Laura’s colorful career history includes a history degree, an MFA in acting, getting fired from a dream project, quitting multiple jobs (including one after the first day), teaching at the undergraduate and graduate levels, and a successful career as an actor where she worked on network television, performed in every state on the Eastern seaboard, received multiple callbacks from Cirque du Soleil, and shared a sound booth with Sandra Oh.

She lives in Atlanta with her husband and son, where she loves walking in the woods and trying to find the best whiskey cocktail in town.